Which message is legit?

Which of these 5 texts is legit? I almost reported the real one as spam. Lesson for anyone texting prospects: don’t assume they know you.
The Mushroom in the Board Room

When one manager fears change, failing companies reject rescue plans. Is a mushroom running your business?
When Poor Training Kills a Sale

A simple question about pocketed tee shirts went nowhere at JC Penney, so I shopped elsewhere. Poor training and weak follow-through cost them a sale.
SMART PLANNING for Customer Engagement in 2027

Customer needs and tastes are always evolving. This SMART planning worksheet walks you through the 2027 questions about customers, pricing, market share, and conversion.
Are you a service business?

Could you answer these 12 questions about your business right now? If not, 2027 planning starts here.
How Business Buyers Can Ruin a Good Thing

The equity partners who bought this gem were only interested in quick profits. Within two years, the restaurant was bankrupt. Here’s what they missed
Illegal Business or Opportunity?

When informal auto repair markets boom in parking lots, established businesses suffer. But is there a way to regulate fairly, tax equitably, and preserve opportunity?
Addressing the Loss of Employees Through Common Sense Solutions

When employees are afraid to come to work, businesses suffer. A look at how immigration policy, labor shortages, and common-sense solutions can impact businesses.
What CEOs Can Learn from History and Current Events

History offers lessons in negotiation, knowing when walk away and understanding long game, CEOs can learn from successes and failures of past.
Franchise, Buy or Start from Scratch?

Franchise, buy an existing business, or build one from the ground up? The right answer depends on your goals, experience, and long-term vision.