Based on thirty years of history, they are:
1.Reviewing the current business model’s health, strength, and viability to validate future strategy under consideration

2.Uncovering hidden issues (discoveries) and opportunities for developing long-term employee engagement and loyalty

3.Incorporating senior management’s personal goals with business goals and associated timelines

4.Review/recommendations for 0-1+ year marketing and branding strategies

5.Identifying and recommending better systems and processes, as well as sounder budgetary considerations for long-term financial sustainability

Big or small, in the US and Europe, the needs have been consistent.

And with nearly all engagements, so have the results

Bottom line:
If you have built a company from scratch then you deserve to have something that you are not only proud of, but able to sell at its maximum value.
Have created a business culture which is second to none, and a significant asset to the buyers.
And through merging your personal long-term goals to your business strategy makes for a safe and stress-free transition when the time for succession arrives.